2011 | The Buddy Group
As a companion to a national ad campaign, an online showcase was created for small business owners to tell their big story on a worldwide platform, YouTube. A custom YouTube page was created for AMEX, where an custom online video editor was provided for small business owners to upload and edit their own video story. A map displayed the location of each business, allowing public users to find small businesses by name or type of business. Videos were featured on social networks and entered into a contest, with a winning video being featured in a TV commercial.
Information Architect, UX Lead
User research and personas
User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions
Small Business Saturday generated 2.7 million 'Likes' on Facebook, and was a top trending topic on Twitter. US President Barack Obama also tweeted his support.
The Buddy Group, Irvine