American Express Small Business Saturday

2011 | The Buddy Group

Project Summary

As a companion to a national ad campaign, an online showcase was created for small business owners to tell their big story on a worldwide platform, YouTube. A custom YouTube page was created for AMEX, where an custom online video editor was provided for small business owners to upload and edit their own video story. A map displayed the location of each business, allowing public users to find small businesses by name or type of business. Videos were featured on social networks and entered into a contest, with a winning video being featured in a TV commercial.


Information Architect, UX Lead


User research and personas
Information architecture
User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions

Work Samples

User Persona
User Flow Diagram
Balsamiq Mockup - Video Editor
Axure Prototype (Low-Fidelity)
Axure Prototype (Mid-Fidelity)


Small Business Saturday generated 2.7 million 'Likes' on Facebook, and was a top trending topic on Twitter. US President Barack Obama also tweeted his support.


The Buddy Group, Irvine


ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

View My Full Portfolio