2010 | Best Buy
Big box retailer Best Buy sells and auctions refurbished electronic products at CowBoom.com. Brought in as a design and UX consultant, I researched the e-commerce website's analytics, user behaviors, and online competitors. The research was presented to stakeholders, and then applied to my re-design for CowBoom's mobile and desktop websites.
Analytics and competitive analysis
User research and online surveys
Information architecture and product taxonomy
User flows and UX design
UI and interaction design
The improved user experience has increased CowBoom's sales numbers, retained more customers, and has been CowBoom.com's UI for more than five years.
Levid Media, Costa Mesa