2010 | Best Buy

Project Summary

Big box retailer Best Buy sells and auctions refurbished electronic products at Brought in as a design and UX consultant, I researched the e-commerce website's analytics, user behaviors, and online competitors. The research was presented to stakeholders, and then applied to my re-design for CowBoom's mobile and desktop websites.


UX/UI Consultant


Analytics and competitive analysis
User research and online surveys
Information architecture and product taxonomy
User flows and UX design
UI and interaction design

Work Samples

Competitive Analysis
Axure Prototype (Low-Fidelity)
HTML/CSS Prototype (High-Fidelity)
CSS Style Guide


The improved user experience has increased CowBoom's sales numbers, retained more customers, and has been's UI for more than five years.

Credits, Irvine
Levid Media, Costa Mesa


ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

View My Full Portfolio