2008 - 2009 | HEILBrice
Enhance the value of online properties managed by the Los Angeles Tourism & Convention Board with a re-designed website built on a new content management system. The new taxonomy, UI, and CMS was designed and developed alongside content producers at DineLA.com and DiscoverLosAngeles.com to allow for them to have more flexibility with their tagging schemes and semantic metadata. The new website was an online companion to an international media campaign, "That's So LA".
Director of User Experience
Analytics and competitive analysis
User research and online surveys
Information architecture and product taxonomy
User flows and UX design
UI and interaction design
Positive press coverage.
Increase in website traffic and bookings through Travelocity integration.
Mystic Coders, Santa Ana