Hyundai Azera Journey

2012 | Innocean USA

Project Summary

Promote the 2012 Hyundai Azera with an innovative online experience that reflected the engineering, design and craftsmanship of the vehicle. The website was designed to tell a story through full-screen animation that took place as users scrolled down the page. Video content captured the stories of the car's design team, who spoke about the design inspiration and rigorous testing that went into the Azera.


Information Architect, UX Lead


Information architecture
User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions

Work Samples

Site Map


2013 SXSW Interactive Awards Finalist
Communication Arts Webpick of the Day


Innocean USA, Huntington Beach
Royale, Los Angeles
Loyal Design, Los Angeles


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