Hyundai Elantra Driveway Decision Maker

2012 | INNOCEAN USA

Project Summary

Help Hyundai shoppers decide which Elantra model they prefer by allowing them to view the vehicles at their house or any other location, providing options for users to save or share their personalized view. Users selected an Elantra model, entered their address, and then watched the car drive into their town, down their street, and into their driveway. Users could also try out different exterior colors and trims to see which car looked best at their home. The Flash website was built with Google Maps with Street View, using runtime projection mapping and 3D animation.

Role

Information Architect

Responsibilities

User flows and prototype development
Conceptual, UI, and interaction design
Oversight of UX design
Consultation in brainstorm and design sessions
Collaboration with development team

Work Samples

User Flow Diagram
Wireframes
Axure Prototype (Mobile)

Results

910,000 virtual test drives
Elantra became Hyundai's top-selling vehicle

Recognition

2013 One Show Interactive Automobile Advertising of the Year
2013 SXSW Interactive Awards Finalist
Google Think Insights/Creative Sandbox Feature
FWA Site of the Day
Creativity Online Editor's Pick

Credits

Innocean USA, Huntington Beach
Bossa, New York
Omatik, Laguna Niguel

Categories

ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

View My Full Portfolio