2014 | Innocean USA
Elevate Hyundai's brand recognition with a creative campaign across online and offline channels, giving audience members the ability to tap into the soccer community, find like-minded fans, and voice their own passion. The website was built on Tumblr, where a steady stream of high-quality World Cup content was strategically published. Soccer fans could enter their location to see where fans of their team would be watching the games in their area, and could view real-time tweets from each location. Users could also participate by creating and sharing their own World Cup memes.
Director of User Experience
Focus groups and user research
User flows and UX design
Prototypes and wireframes
Consultation in brainstorm and design sessions
300% increase in brand recognition
1130% brand lift in social media activity with 79% positive sentiment
2.4 million engagements (4x industry average)
92% more social media activity than other car makers
Second-most frequently used World Cup hashtag
Featured in a keynote by Yahoo CEO Marissa Mayer to creatives in Cannes.
Innocean USA, Huntington Beach
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