Hyundai Santa Fe Super Bowl Campaign

2012 - 2013 | Innocean USA

Project Summary

Compliment Hyundai's Super Bowl campaign to build awareness for their new Santa Fe vehicle with a fun "Epic Play Date" website that would entertain and inspire families to make their own epic play dates. The companion "Find Your Seven" mobile website allowed users to generate a personalized video and enter to win 7 tickets to the Super Bowl. The mobile website pre-populated the vehicle with friends based on intelligence gathered from a user's connections on Facebook, including frequency of friend interactions, likes, etc. It then created a custom video for users to view and share.


Director of User Experience


User flows and UX design
Prototypes and wireframes
Consultation in brainstorm and design sessions

Work Samples

Userflow Diagram (Epic Playdate)
Wireframes (Epic Playdate Website)
Wireframes (Epic Playdate YouTube)
Balsamiq Mockup (Find Your Seven)
Wireframes (Find Your Seven)
Axure Prototype (Find Your Seven)


1000% increase in brand interest on
738% increase in Santa Fe page views on
260% increase in Hyundai dealer web traffic
64% sales increase for Hyundai Santa Fe vehicles


2014 American Advertising Federation Silver Award Winner
2014 Webby Awards Honoree
2014 One Club Interactive Finalist
2013 IAB MIXX Award - Bronze (Find Your Seven)
FWA Site of the Day
Communication Arts Webpick of the Day
Think With Google/Creative Gallery Feature


Innocean USA, Huntington Beach
Stink Digital, Los Angeles
Frontera Studios, Irvine


ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

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