Hyundai 2015 Sonata Launch

2014 | Innocean USA

Project Summary

Engage car shoppers and teach them that Hyundai's 2015 Sonata vehicle is designed and built in the USA. Video footage was created that told the story of a 3,000 mile test drive across America, interviewing special guests at various stops along the way. The companion "Sonata Spotted" game was designed and created using HTML5 and a mashup of Google Maps & Streetview, for users to guess image locations and get scored based on their proximity.


Director of User Experience


User flow diagrams
Wireframes and interface specifications
Consultation in brainstorm and design sessions

Work Samples

Balsamiq Mockup - Dashboard
User Flow Diagram
Axure Prototype - Navigation


Over 5 million views of 3,000 Mile Test Drive
Thousands of guesses by game users


2015 National Addy Award - Silver
2015 New York Festivals World's Best Advertising - Finalist
2015 Webby Awards Honoree - Advertising & Media
FWA Site of the Day
FWA Mobile Site of the Day
Communication Arts Webpick of the Day


Innocean USA, Huntington Beach
Jam3, Toronto


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