2011 - 2014 | Innocean USA

Project Summary

Provide information architecture and UX design services for optimization and feature enhancements. Collaborate with Hyundai's development team to provide the best solutions within the scope of their technology resources. Track trends in user behavior and identify opportunities for improvements that impact overall lead conversion rates.


Director of User Experience


Information architecture
User flows and UX design
UI and interaction design
Oversight of IA and UX for desktop and mobile/tablet website
Consultation in brainstorm and design sessions
Collaboration with creative and development teams
Level-of-effort project estimates and management of UX resources

Work Samples

Balsamiq Mockup - Landing Page (NCAA Campaign)
Balsamiq Mockup - Email (Inventory Search)
User Flow Diagram (Inventory Search)
Wireframes (Inventory Search)
Axure Prototype - Navigation
Axure Prototype (HyundaI Uncensored)
UI Specifications - Mobile (HyundaI Uncensored)
Publishing Process Diagram (HyundaI Uncensored)
Publishing Process Diagram
User Testing Feedback


Innocean USA, Huntington Beach


ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

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