Innocean + Surfrider Beach Clean Up

2011 | Innocean USA

Project Summary

Partnering with the Surfrider Foundation, Innocean created a campaign to clean up local beaches while increasing awareness and social media reach. An app for Facebook was created, and every user that "liked" the campaign was allowed to select an item of picked up trash to be used in an art exhibit. Innocean matched each "like" with a $1 contribution to the Surfrider Foundation.


Information Architect, UX Lead


Information architecture
User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions

Work Samples

Balsamiq Mockups
Axure Prototype


A $10,000 donation the the HB Surfrider Foundation
More than 12,000 new Facebook friends for Innocean


Innocean USA, Huntington Beach
Frontera Studios, Irvine


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