Virgin America RED In-Flight Entertainment System

2006 - 2007 | Wunderman LA

Project Summary

Differentiate Virgin America from its competitors by delivering a best-in-class in-flight entertainment system, establishing an entirely new user experience by providing passengers with on-demand food orders, beverages, communication, and entertainment. This UI has been in flight for Virgin America for over eight years.


Information Architect, UX Lead


Conceptual design
Information architecture
User flows and UX design
UI and interaction design
Usability testing
Consultation in brainstorm and design sessions
Interface specifications documentation
Collaboration with development team

Work Samples

User Flow Diagram
Interface Specifications


Rated the best airline user experience for five straight years.


2010 - 2014 APEX Award - Best Overall Passenger Experience
2011 APEX Award - Best In-Flight Entertainment User Interface
2009 APEX Award - Best Single Achievement in In-Flight Entertainment
2008 Spark Design Gold Award Winner


Wunderman LA, Irvine
Cokinetic Systems, New York
Panasonic Avionics, Lake Forest


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