Virgin America Check-In Kiosk

2006 - 2007 | Wunderman LA

Project Summary

Create a positive first impression with Virgin America's passengers by providing a simple and intuitive check-in experience, while also subtly training users on touch-screen interaction patterns they will find on VA's in-flight entertainment system. The UX further established Virgin's way of doing things differently by being presented to users on a table, where users may place their luggage or easily write a note.


Information Architect, UX Lead


Information architecture
User flows and UX design
UI and interaction design
Usability testing
Consultation in brainstorm and design sessions
Interface specifications documentation
Collaboration with development team

Work Samples

User Flow Diagram


Rated the best airline user experience for five straight years.


2010 - 2014 APEX Award - Best Overall Passenger Experience
2014 APEX Award - Best Ground Experience
2010 APEX Award - Best Ground Experience


Wunderman LA, Irvine
Cokinetic Systems, New York
Panasonic Avionics, Lake Forest


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