The Walking Dead Chop Shop

2012 - 2014 | INNOCEAN USA

Project Summary

Capitalize on Hyundai's sponsorship of The Walking Dead by creating a national ad campaign featuring a mobile app that puts Hyundai vehicles into the hands of young people, introducing them to Hyundai models and increasing their interest in the brand. The app allowed users to build survival cars based on one of three Hyundai models using over 700 parts and weapons. The website was a showcase for the vehicles, highlighting selected survival cars and allowing users to search and sort through all of the entries.

Role

Director of User Experience

Responsibilities

Project strategy
Conceptual design
Information architecture
User flows and UX design
UI and interaction design
Oversight of UX for website and mobile/tablet apps for iOS and Android
Consultation in brainstorm and design sessions
Collaboration with development team

Work Samples

Conceptual Design
Strategy Diagram
Concept Model
User Flow Diagram
Requirements & Game Mechanics
Wireframes (Website)
Wireframes (App)
Axure Prototype (Website)
Axure Prototype (App)

Results

Over 700,000 app installs
Over 7 minutes average time spent in app
Over 1 million shares
150% increase in web traffic to Hyundai.com
12% increase in purchase consideration
#1 automotive app on iTunes

Recognition

2014 Webby Award Winner - Best Integrated Mobile Experience
2014 Digiday Mobi Award Winner - Best in Show
2014 One Show Award Winner- Bronze Pencil
2014 Effie Award Winner - Silver
2014 National Addy Award Winner - Gold
2014 OC Advertising Awards - Gold, Best in Show
2014 SWSW Interactive Awards Finalist

Credits

Innocean USA, Huntington Beach
Bossa, New York

Categories

ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

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