2011 | The Buddy Group
Increase consumer adoption of WDTV media player technology by providing users with easy-to-use customizable UI, while developing the foundation for a consistent user experience in future Western Digital products.
Information Architect, UX Lead
User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions
First set-top box to reach 1 million users
Over 12 Industry Awards
"We also liked the Play's user interface, its use of "Android-esque" widgets and apps sets it apart from the competition."
- Engadget (81/100 rating)
"The WD TV Play is the best alternative to Roku and Apple TV for viewers looking to access their personal media collection."
- CNET (4/5 stars)
"WD TV Play is a set-top box made for streaming junkies."
- Ars Technica
The Buddy Group, Irvine