Western Digital WDTV UI

2011 | The Buddy Group

Project Summary

Increase consumer adoption of WDTV media player technology by providing users with easy-to-use customizable UI, while developing the foundation for a consistent user experience in future Western Digital products.


Information Architect, UX Lead


User flows and UX design
UI and interaction design
Consultation in brainstorm and design sessions

Work Samples

Balsamiq Mockup - Dashboard
Balsamiq Mockup - Search
Balsamiq Mockup - Apps
Information Architecture Diagram
Axure Prototype (WDTV Play)
Axure Prototype (WDTV Live)


First set-top box to reach 1 million users
Over 12 Industry Awards


"We also liked the Play's user interface, its use of "Android-esque" widgets and apps sets it apart from the competition."
- Engadget (81/100 rating)

"The WD TV Play is the best alternative to Roku and Apple TV for viewers looking to access their personal media collection."
- CNET (4/5 stars)

"WD TV Play is a set-top box made for streaming junkies."
- Ars Technica


The Buddy Group, Irvine


ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

View My Full Portfolio