2006 - 2007 | Wunderman LA
Optimize content and page layouts for XBOX email campaigns through collaboration with analytics and strategy teams. Execute A/B testing to measure KPIs against succes metrics and influence design and content for segmented audiences.
Wireframes and layout design
A/B testing and optimization
Improved email open rates and user engagement. A new, expedited design and development process was lead by measurement and scrutiny of key performance indicators.
Wunderman LA, Irvine