XBOX Email Campaigns

2006 - 2007 | Wunderman LA

Project Summary

Optimize content and page layouts for XBOX email campaigns through collaboration with analytics and strategy teams. Execute A/B testing to measure KPIs against succes metrics and influence design and content for segmented audiences.

Role

Information Architect

Responsibilities

Analytics reviews
Wireframes and layout design
Front-end development
A/B testing and optimization

Work Samples

Editorial Process Diagram
Content Schedule
A/B Testing Options

Results

Improved email open rates and user engagement. A new, expedited design and development process was lead by measurement and scrutiny of key performance indicators.

Credits

Wunderman LA, Irvine
Wunderman, Seattle

Categories

ApplicationsDesktopEmailMobile/TabletRemote ControlSocialTouchscreenWebsites

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